Android App’s sub-dollar pricing model now supports more markets

Google officially announced that Google Play is committed to providing Android developers with the broadest application and game market, and supports the release of free and paid applications in more than 165 markets.

Google said that we previously targeted 20 markets such as India and Brazil and lowered the minimum prices developers can set for their products. Now, I’m happy to announce the reduction of minimum commodity price restrictions for more than 20 markets in Latin America, Europe, the Middle East and Africa, and the Asia-Pacific region.

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Minimum commodity price restrictions in more than 20 markets:

After the new price floor comes into effect, you can now set the price of commodities in most of these markets to an amount equivalent to 10-30 cents. These ultra-low prices (or “less than one dollar” prices) allow you to adjust the pricing to better reflect local purchasing power and demand, thereby attracting new potential paying users. You can also formulate global pricing strategies more flexibly so that more users have the opportunity to buy and experience your apps and games.

The lowest prices for paid apps, in-app products, and subscriptions have been reduced in the following new markets, including Bangladesh, Bulgaria, Bolivia, Costa Rica, Czech Republic, Denmark, Croatia, Hungary, Jordan, Kazakhstan, Lebanon, Sri Lanka, Myanmar, Pakistan, Paraguay, Romania, Serbia, Thailand, Tanzania and Vietnam.

Other markets that support sub-dollar pricing models include Brazil, Chile, Colombia, Egypt, India, Indonesia, Malaysia, Mexico, Nigeria, Peru, Philippines, Poland, Russia, Saudi Arabia, South Africa, Turkey and Ukraine.

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