Apple dominates the audio equipment market in 2020 with AirPods and Beats

According to new data shared by Canalys today, Apple’s shipments of “smart personal audio” devices in 2020 are estimated to be 108.9 million units, including AirPods and Beats headsets. Apple’s shipments this year have increased by nearly 30% from the 84 million device shipments in 2019, occupying a 25.2% market share. Apple dominates the competition, with audio equipment manufacturer Samsung in second place, including its Harman subsidiary, with 38.3 million headset shipments, followed by Xiaomi and Sony.

Apple has seen strong growth in the fourth quarter of 2020, with an estimated shipment of 37.3 million wireless headsets and headsets, with a market share of 26.5%. In the fourth quarter of 2020, shipments increased by 26.6% over the same period last year, and Apple defeated all other competitors by a large margin.

As for “wearable device shipments”, Apple is the main sales force in the fourth quarter of 2020, with an estimated shipment of 14.5 million Apple Watches and a market share of 25%, marking an annual growth rate of 49.2%.

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Xiaomi was Apple’s closest competitor to Apple in the quarter, with shipments of 8.7 million devices, followed by Huawei’s 6.7 million units and Fitbit’s 5.5 million units. Although Apple sold the most wearable devices in the fourth quarter of 2020, it is not the dominant manufacturer in 2020. This title was obtained by Xiaomi, which has an annual shipment of 37.7 million units.

Apple’s total Apple Watch shipments in 2020 are estimated to be 35.2 million, higher than the 27.3 million in the same period last year. The Chinese brand Xiaomi sells a series of very affordable smart bracelets, which are much more affordable than the Apple Watch, and some are as low as $30.

All Canalys data is estimated data, because Apple did not provide specific data on AirPods, Beats and Apple Watch sales, but provided the total revenue of some products. Apple’s wearable devices, home and accessories categories, including Apple Watch and AirPods, set a new revenue record in the fourth quarter of 2020, reaching 13 billion U.S. dollars. Apple CEO Tim Cook said that the three subgroups of wearables, homes and accessories have all set new records, and Apple’s wearable business has reached the scale of a Fortune 120 company.


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