The global new corona pneumonia epidemic has brought a business boost to the Internet industry, which also includes the mobile Internet App ecosystem. The latest market report shows that in the first quarter of this year, global consumer spending on mobile applications set a new record.
App Annie, a mobile Internet market research company, published this report. According to the report, in the first quarter of this year, consumers around the world spent a total of US$32 billion on Apple and Google’s two major software stores, an increase of 40% year-on-year and a record high.
Last year, the global outbreak of new crown pneumonia, consumers closed homes, online classes, homework and other reasons led to a significant increase in downloads and expenditures in the field of mobile software, which involved various types of software related to entertainment, fitness, shopping, work, and learning. App Annie previously reported that the two major software stores received 218 billion downloads last year, with total revenue of $143 billion.
This trend continued into the first quarter of this year. Consumers’ spending on mobile software increased by 9 billion U.S. dollars, of which Apple’s software store expenditure was 21 billion U.S. dollars, which was significantly higher than the Google App Store’s 11 billion U.S. dollars, but the two major stores The total spending of consumers has increased by 40%. However, the situation of popular software on Android and iOS platforms is different.
Join Our RealMi Central Channel On Telegram
In the Google Software Store, spending on games, social networking, and entertainment software have the highest year-on-year growth rate, but in the Apple Store, games, photos, videos, and entertainment software have the highest growth rate.
In the Google Store, social, tools, and financial software had the largest number of downloads in the first quarter, but in the Apple Store, games, financial and social tools were the main engines for the increase in downloads.
Star Software
The popular software in the two major stores is basically the same. In the download rankings, the short video tool TikTok beats Facebook, followed by Instagram, encrypted chat tool Telegram, WhatsApp and video conferencing tool Zoom.
On the consumer spending list, TikTok ranks second, behind YouTube. Followed by Tinder, Disney Video, Tencent Video, etc. In terms of monthly active users, the four social tools of Facebook, WhatsApp, Messenger and Instagram are among the top, and TikTok ranks eighth in terms of user scale.
In the first quarter, the cutting-edge mobile software included Signal, a more privacy-protecting chat tool, and both downloads and active users increased rapidly. The next fastest-growing software is the encrypted chat tool Telegram, and another popular software is the short video tool MX TakaTak. After India banned TikTok, the software became popular.
Mobile Game
In the first quarter of consumer spending, gaming software ranked first, spending a total of 22 billion U.S. dollars. Among them, the Apple Store spent 13 billion U.S. dollars, a year-on-year increase of 30%, and the Google Store spent 9 billion U.S. dollars, a year-on-year increase of 35%. On average, gamers download one billion games every week, and downloads have increased by 15% year-on-year.
In terms of consumer spending, the children’s game platform software Roblox ranked first, followed by Genshin Impact, Coin Master, and Pokemon Go. App Annie said that the new crown pneumonia epidemic has stimulated the mobile game market, and the growth rate of game downloads in 2020 far exceeds that of other software. The company expects consumer spending on mobile games to reach US$120 billion this year.
If you like our news and you want to see such news even further, then follow RealMi Central on Telegram, Twitter, Facebook (Page) (Group) & Instagram.