It was reported that on April 7, Apple announced that it would implement a new privacy collection user disclosure and permission policy in the next few weeks. Companies such as Facebook say that Apple’s new deal will hurt advertising revenue.
Apple said that in the next few weeks, the new version of the iOS 14.5 operating system will be launched to users when privacy collection and disclosure will be mandatory for software developers to implement behavior. However, Apple has not announced the specific date when the new version of the system will go live.
This time, it is a one-time practice to require App vendors to collect and disclose users’ privacy. In the future, when users install software, if the software collects the privacy of a certain iOS device user’s Internet activities by “across multiple company software and websites”, they must first obtain the user’s consent. Some experts in the Internet advertising industry said that this warning message popped up by Apple’s iOS system will prompt many users to refuse to provide permission.
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Apple announced this privacy policy as early as last June, but in September, the company said it would postpone its launch in order to give the online advertising industry more time to adjust and adapt. Before Apple’s new policy took effect, some software developers had “actively” popped up the above-mentioned permission window to consumers.
Apple has stated that it will provide alternative advertising tools before the privacy policy takes effect. One of these tools is aimed at buyers of “App Installed Advertising”. After the advertising plan is completed, Apple will provide information such as how many people have completed the installation but will not disclose individual user details.
Another advertising tool provided by Apple is called “Internal Click Management.” Advertisers will get statistics on how consumers click on advertisements in the software and how they are redirected to external web pages, but Apple also does not disclose personal privacy details.
Although the aforementioned online advertising tools are mainly provided to mobile software developers as advertisers, on Wednesday, Apple also added the content of these advertising tools to a privacy guide for iOS consumers. In December last year, Facebook announced that it would pop up the aforementioned privacy window because the company did not want Apple mobile users to say goodbye to Facebook’s various social software.
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