According to The Verge report, Google said that the company has prevented several hate speech-related words from being used as advertising keywords on YouTube videos. Previously, a report by The Markup found that advertisers can search for keywords such as “white lives matter” and “white power” when deciding where to place ads on YouTube.
Google provides advertisers with hundreds of millions of YouTube videos and channels to choose from. These videos and channels are related to white supremacy and another hate vocabulary. When foreign media began investigating, they found that “all lives are important.
This word is often used as a disdain for “Black Lives Matter” (Black Lives Matter). In addition, words such as “White lives matter” were discovered-the Southern Poverty Law Center described it as a neo-Nazi organization and “a racist response to the civil rights movement “Black lives matter”.
At the same time, Markup discovered that Google is preventing advertisers from using phrases such as “Black Lives Matter” to find targeted videos and channels for advertising. After Markup contacted YouTube’s parent company Google for comment, Google stated that the company actually blocked more racial and social justice terms, including “black outstanding” and “civil rights.”
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“We take the issue of hatred and harassment very seriously and condemn it in the strongest terms,” a Google spokesperson said in an email to The Verge. “Although there are no advertisements for this content on YouTube because our multi-level law enforcement strategy played a role in this investigation, we fully admit that the identified terms are offensive and harmful and should not be searched. Our team has resolved this issue and blocked terms that violate our law enforcement policies. We will continue to be vigilant in this regard.”
YouTube said it has several layers of protection to prevent offensive or harmful ads from running on its platform and regularly deletes videos containing hate speech. The company said that last year, it blocked or deleted more than 867 million ads in an attempt to evade its detection system, for a total of more than 3 billion bad ads.
Google said it will not publicly disclose how to develop law enforcement tools so that so-called bad actors cannot circumvent its rules.
YouTube has been fighting hate speech on its platform for several years, with mixed results. In 2019, it banned white supremacist content, and the company said it would restrict channels to monetize videos that “repeatedly refresh our hate speech policy” and prevent them from running ads.
In a blog post last June, YouTube CEO Susan Wojcicki stated that the company’s hate speech policy “specially prohibits allegations of a group based on race, gender, religion, or sexual orientation, etc. High-quality and superior videos to provide reasons for discrimination, isolation or exclusion.”
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