In the past 12 months, the iPhone 12 has successfully led the record for smartphone shipments in Japan. The number of users of the 5G version of iPhone 12 has also increased significantly. The shipment of smartphones in the Japanese market increased by 17%, and the shipment of 5G smartphones increased by 40 times.
Apple is clearly in the leading position in the 5G mobile phone market, successfully accounting for nearly half of the total shipments, and sharing the fruits of victory with Samsung and three Japanese local brands in the list of the top five companies in shipments.
In support of Apple’s 5G iPhone with the help of 12 series models, in Japan 5G smartphone shipments there has been explosive growth. The growth in 2020 will even be as high as 40 times, and this year’s shipments are expected to double again.
Japan’s ICT market research and consulting organization MM Research Institute released a survey report on the 18th and pointed out that in 2020 (April 2020 to March 2021), domestic smartphone shipments in Japan will increase by 16.9% annually to 32.757 million units. Over 32.58 million in 2017, annual shipments hit a record high.
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Apple’s iPhone 12 series 4 models launched in October and November 2020 all support 5G, which has greatly promoted the shipment of 5G smartphones in Japan, which is expected to reach 11.01 million units in 2020. This is a 40-fold increase (3993%) from 269,000 units in 2019, and its share in total smartphone shipments has jumped from 1% in 2019 to 33.6%, breaking the 30% mark.
In terms of supplier shipments, during 2020, Apple’s iPhone swept nearly half of the Japanese smartphone market, continuing to rank first, followed by Sharp, Samsung, Fujitsu and Sony. This trend is expected to continue, new shipment records will emerge this year, and the number of 5G models will also increase. Since Apple has launched a purple version of the iPhone 12 (and there may be more in the future), it is expected to boost buying interest again.
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