According to a Bloomberg report, former BMW executive Ulrich Kranz has joined Apple and will be responsible for Apple’s self-driving car project. Ulrich Kranz has worked at BMW for 30 years and has led the development of i3 and i8 electric vehicles. After leaving BMW, Ulrich Kranz founded Canoo, a self-driving car startup.
Earlier this year, Ulrich Kranz left Canoo. Bloomberg believes that the recruitment of Ulrich Kranz means that Apple has made up its mind to build an electric car that can compete with Tesla.
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Ulrich Kranz will report directly to Doug Fields. Doug’s superior is Apple AI director John Giannandrea. Rumors about Apple’s car project have begun to emerge in recent months, and Apple seems to be looking for suppliers and recruiting more relevant talents.
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