Historically, Sony and PlayStation are basically synonymous with E3. Since the establishment of the exhibition, they have been the main frequent visitors of the exhibition every year, which is why it is surprising that they announced that they will not participate in the 2019 exhibition. At the same time, E3 2020 was cancelled due to the epidemic, but before that, Sony had confirmed that it would no longer attend, and E3 2021 was the third consecutive year that PlayStation had been absent from E3.
People have different opinions on whether Sony has carefully excluded E3 from its strategy, but one person who completely opposes it is industry analyst Michael Pachter. In a recent show, the analyst spoke bluntly about his views on the matter, saying that Sony abandoning E3 is a huge strategic mistake because the money they save is not worth giving up.
I think Sony is going in the wrong direction. I think it is a huge strategic mistake for them to give up E3. I think it is wrong to do so. I hope they can solve this problem and come back next year. Someone convinced them that skipping E3 can save $20 million, and this year’s E3 is a wise decision. They also skipped the previous one. I think this is a bad decision.
Really stupid strategy. Because 20 million dollars can’t buy so much multimedia. It is very effective to hold an event and let all fans focus on the event. I think that no matter who advised their management to think that skipping E3 is a cost-conscious move, it is very wise. This is all wrong. They are so stupid.
He concluded: My opinion is that skipping E3 Sony will continue to be the biggest loser. I think they should wake up and realize that this is an opportunity to showcase their games-they are good and the hardware is good. I hope they will return in 2022. Let us pray.
