Google will abandon Qualcomm to develop its own chip to improve photo and video processing

Google announced on Monday that it will develop its own smartphone processor Google Tensor for the new Pixel 6 and Pixel 6 Pro released this fall. This is another example of technology companies developing their own chips to achieve functions that cannot be completed by existing chips on the market.

Google will abandon Qualcomm chips, just like Apple abandon Intel chips in new Mac computers. Qualcomm said it will continue to work closely with Google on existing and future products based on the Snapdragon platform. Like Apple, Google will also use the ARM chip architecture. ARM architecture chips have lower power consumption and are widely used in mobile devices, from mobile phones, tablets to notebooks.

The name Google Tensor is a tribute to the processor Tensor Processing Unit (TPU) that Google built for cloud computing. Google claims that it is a complete system-on-chip (SoC) that can significantly improve functions such as photo and video processing and translation on mobile phones.

In addition to the CPU, GPU, and image signal processor, it also includes a dedicated processor for running artificial intelligence applications. Google Tensor allows mobile phones to process more information on the device without having to publish the data to the cloud.

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