According to data provided by the Consumer Research Intelligence Partnership (CIRP), Apple is almost absent in the US smart speaker market, while Amazon and Google dominate. Since 2017, Amazon has been the dominant company in the smart speaker market, and more than two-thirds of smart speakers in American homes are Amazon devices.
Google occupies about a quarter of the smart speaker devices, while Apple and Facebook account for the remaining small share. CIRP partner and co-founder Josh Lowitz said that although the number of smart speaker installations increased by more than 25 million units in the past year, the total number reached 126 million, but Apple still failed to make meaningful progress.
Apple’s initial HomePod strategy of competing with a single high-end, high-priced model and products that include low-priced entry-level devices is in fact difficult to obtain a large sales share. Last year, Apple discontinued the original HomePod and introduced the HomePod mini, a small smart speaker priced at only $99.
CIRP estimates that more than 20 million U.S. households have more than one Amazon Echo device, while approximately 8 million U.S. households have multiple Google Home devices. This means that 43% of Amazon Echo users and 38% of Google Home users have more than one smart device. Speakers. In contrast, Apple has only 2 million households with more than one HomePod.
CIRP’s latest data is based on a survey of 500 US users of Amazon’s Echo, Google Home and Apple’s HomePod. The survey period is from July 1 to July 8, 2021. As of June 30, 2021, they have one of.
