In order to create a more comprehensive functionally complementary ecosystem, Apple has invested a lot of money. For example, for products such as iPad tablets, Apple Watch smartwatches, and AirPods true wireless headphones, the iPhone’s functional continuity experience is quite good.
On the other hand, the new data shared by CIRP shows that the company’s highly anticipated workhorse device has not yet become a gateway for Mac computers, Apple TV set-top boxes, and HomePod smart speakers.
This batch of data collected by CIRP, based on a survey of about 900 US consumers who have purchased an iPhone in the past 12 months, mainly reveals the extent to which the iPhone affected users to purchase another Apple product.
Research shows that almost all iPhone users have a PC, but only 41% of iPhone users have a Mac (the rest are Windows /Chrome devices). Secondly, 81% of iPhone users have iPad tablets, and iPhone has played an important role in promoting the sales of Apple Watch smartwatches/AirPods true wireless earphones.
It can be seen that 2/3 of iPhone users have smartwatches, and 3/4 of them are Apple Watch. In addition, 40% of iPhone users have true wireless headphones, and nearly half of them are AirPods. Although the consumer driving effect of Apple Watch and AirPods is very significant, on the other hand, the performance of Apple TV set-top boxes and HomePod smart speakers is not only satisfactory.
It can be seen that only 1/4 of iPhone users have Apple TV devices, and 61% of users embrace TV streaming services such as Google Chromecast, Amazon Fire TV, and Roku. In addition, 45% of iPhone users have smart speakers, but only 21% of them are HomePod. Judging from the data shared by CIRP, the penetration rate of this type of equipment is also the lowest.
