According to the latest reports, despite the pandemic, iPhone 12 sold 100 million units in just six months, breaking the previous record held by iPhone 6. However, according to IDC’s latest data, iPhone 13 will push Apple’s smartphone market share to new heights. Compared with Android, which is expected to grow by 6.2% this year, the iPhone will achieve a leap with double-digit growth of 13.8%.
This 7.4% increase is attributable to the 13.8% healthy growth of iOS devices and the 6.2% growth of Android devices. Although COVID-19 has severely affected shipments in 2020, compared with 2019 (before the epidemic), 2021 The year’s shipments achieved the smallest increase, which allows us to understand the market situation more accurately. The world’s largest markets-China, the United States and Western Europe-will continue to decline from 2019, but India, Japan, the Middle East are Growing markets such as Africa and Africa are driving the recovery.
In addition to Apple’s correct strategy on the iPhone, 5G is also a key factor in further increasing market share:
5G shipments growth in 2021 is still the main driving force because vendors and channels will focus on the average selling price (ASP) on 4G devices than the old much higher 5G equipment .5G smart phone’s ASP will It will reach US$634 in 2021, which is the same as the US$632 in 2020. However, the price of 4G equipment continues to fall sharply, with ASP falling to US$206, a drop of nearly 30% from last year’s US$277. Therefore, the total 5G shipments will be lower than last year. An increase of 123.4% to 570 million units.
Remember, these are predicted numbers based on existing data. Things may change drastically or slightly, but from the current data, Apple’s situation should look good.
