According to the latest reports, Instagram said today (October 13th) that it is launching some new tools to address the needs of live broadcast creators. Now, creators will be able to accumulate popularity for their live broadcast by arranging their upcoming live broadcast 90 days in advance and then share the message on Instagram to remind their fans.
In addition, Instagram is also preparing to launch a new feature called Practice Mode. This feature will allow creators to join their audience before scheduled events to test their connections, lighting, and manage any other pre-show preparations that may be required.
Instagram also stated that the latter is a feature that creators have requested for some time. At the same time, the ability to arrange Instagram live videos puts Instagram in a more equal position with other live broadcasting platforms such as YouTube and TikTok and Instagram’s parent company Facebook.
For a long time, YouTube has provided tools that allow creators to schedule live broadcasts in advance to start promotional work. And in 2018, it expanded the function to allow creators to arrange the release of their pre-recorded videos by providing similar functions to Premieres. Last year, it also added a preview option.
Over the years, Facebook Live has also been providing creators with some tools, including tools for scheduling, marketing, and pre-broadcasting halls. At the same time, TikTok just launched a set of creator tools this year, including the ability to arrange TikTok LIVE videos, and it can continue to embrace the live broadcast format more comprehensively.
Instagram said that it’s new Live Scheduling (live scheduling) function will be open to creators around the world. After arranging their upcoming live video, they will be able to share their reservations directly with their fans through their stories and feed posts. Then, fans can use the tool to set reminders so that they don’t miss the live videos of their favorite creators.
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This launch is taking place as the live content market continues to heat up. In addition to real-time e-commerce-this is Instagram’s deep investment is Instagram’s biggest competitor TikTok has also been working hard to make its live content a larger part of the overall user experience. Not only did users randomly see live videos when scrolling through their TikTok feeds, but it also recently introduced a new way of navigating live videos by category using the Explore button in the live broadcast section.
On the other hand, Instagram has been revising its video strategy recently. This month, it said it would abandon the IGTV brand and instead merge long videos with feed videos. As part of this effort, it reshaped the IGTV application, and it will now become the home of all Instagram videos, including Lives, except for Reels.
However, Reels continues to occupy a central position in the main Instagram application, accessible from the central button, user profile, Explore, and the recently confirmed tab page. Starting today, users all over the world can use the Live Scheduling function. The company said that Practice Mode will soon begin to promote.