Bloomberg reporter Gurman wrote in his latest issue of the Power On newsletter that Apple plans to launch a headset in 2022, but this does not mean Users will buy it soon. With the end of 2021, the products that Apple may launch in 2022 have become the focus of many media. Some voices believe that more than five years have passed since the company launched the Apple Watch category, and the next major release will be An AR headset.
According to the report, this rumored headset may be the same as the original iPhone, iPad or Apple Watch: Apple will release it first, but it will take a long time before it can be officially launched. Apple’s first headset will use a complex and expensive design with replaceable lenses. The company may need to cooperate with relevant departments in various countries around the world on myopia lenses and cooperate with many manufacturers to develop complex technologies that neither party has previously shipped.
This will take time. Of course, Apple hopes that such a breakthrough new category will appear in the public eye, but it must also avoid the risk of early exposure. Similar behavior of release first and then postpone the listing was used when Apple Watch was released. This product was originally released with the iPhone, but it was only released in April of the following year, that is, it took 227 years from release to market.
Gurman Mentioned: When the Apple Watch debuted, Cook was facing pressure from investors and customers three years after taking office as CEO, and the outside world asked for new product categories. It would be difficult to delay for another 200 days. In addition, It is perfectly integrated with the larger iPhone 6 series and Apple Pay.
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Well-known analyst Ming-Chi Kuo also confirmed Apple’s plan. The report stated that the company will launch a new AR headset in the fourth quarter of 2022. It has a processor with the same computing power as a Mac, and its chip design will be Apple AR The most significant differences between headsets and competitors:
- Have Mac-level (PC-level) computing capabilities;
- It can run independently without relying on Mac (PC) or iPhone (mobile phone);
- Support comprehensive applications, not specific applications.
In addition, there are rumors pointing to two different products: AR headsets and MR (mixed reality) headsets, Gurman said that these two products are expensive. Apple will benefit from this long timetable to prepare for the next important product category.
It takes months of the necessary publicity to get people interested in new (and expensive) products and allow enough time for App developers. We may be able to see Apple announce the launch of this headset at its 2022 Global Developers Conference, and focus the event on AR and VR application development, and then it can be launched later next year or even in 2023 Shipment.