Sony officially announced today that it will cooperate with Manchester City Football Club to conduct a PoC (proof of concept), aiming to develop new forms of digital content and services, integrating the physical and virtual worlds, in order to stimulate and attract global reality. Some and next-generation sports fans. The PoC will utilize technologies from many of Sony’s group companies and Manchester City’s global IP content.
The initial cooperation with Manchester City marks Sony’s efforts to accelerate the realization of its commitment to the sports world. Sony has successfully developed digital fan experiences in the sports, music, and broader entertainment industries.
According to the official introduction, the proof of concept of the PoC focuses on creating a global online fan community where fans can gather to interact with other fans and teams, and establish new connections with football clubs in the virtual entertainment venues of the Etihad Stadium.
Sony will create a virtual Ittihad Stadium, the prototype of which is located in Manchester, England. The stadium not only has a realistic rendering from the Manchester Stadium in the UK but will also provide fans with a unique virtual experience. From fully customizable character avatars to a new generation of interactive loyalty programs, it will become a new way for fans to express their enthusiasm.
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According to the report, the PoC will use Sony’s advanced image analysis and sensing technology, as well as Sony’s Eagle Eye Innovation’s e-sports tracking system (skeleton tracking and data processing/virtual entertainment technology). The project will explore new ways to use this technology to attract sports fans from all over the world.
Remarks: Eagle Eye Innovations is a wholly-owned subsidiary of Sony and has been at the forefront of sports refereeing and broadcast enhancement technology since 2001; it’s visual processing, video playback and creative graphics technology make sports referees fairer, safer and more secure. Attractive and better to be viewed.
Through this PoC, Sony will support Manchester City to further increase the value of its content and interaction with fans around the world. Toshimoto Mikuki, executive vice president in charge of Sony Group’s intellectual property and business incubation platform, said: Sony aims to create an online fan’s community, in order to close the distance between football clubs and fans around the world, this shows our commitment to the sports entertainment business, and Sony supports our partners in seeking new opportunities.