In the global auto market in 2021, the competition between Tesla and GM, Ford and other established automakers is becoming increasingly fierce, coupled with the strong development of Chinese auto companies, both in terms of market share and technological leadership, have given Tesla a heavy burden blow. How to survive in 2022? It has become the top issue facing Tesla and Musk in the new year. Staying awake and vigilant in a crisis is the first answer given by Tesla.
Tesla continues to set records for quarterly sales in 2021, and its full-year car sales in 2021 are nearly double those of 2020. The data is so good, but Tesla and CEO Elon Musk is very sober, and have repeatedly emphasized that having strong control over technology and its own supply chain is a key factor in Tesla’s life-saving. It has been reported that Tesla will promote a comprehensive upgrade of the autopilot system this year, further improve the safety system of all models, and increase the scale of its own supply chain.
Compared to traditional automakers such as General Motors, the outside world has been surprised by Tesla’s rapid recovery from the sharp decline in the early days of the new crown pneumonia epidemic. To the pundits’ surprise: Tesla is moving too fast in ordering chips and parts.
Tesla has been exposed many times before, using advanced technology to rewrite the software to meet actual usage needs. In fact, Tesla has this ability based on the high speed of purchasing chips. In contrast, larger traditional automakers cannot do this because they rely on outside suppliers for much of their software and computing expertise. In many cases, automakers rely on suppliers to deal with chip makers, and when a crisis hits, automakers lack bargaining leverage.
This is the second answer given by Tesla
In this regard, some experts said: “Tesla takes its destiny in its own hands.” But for Musk and Tesla, on the one hand, they will continue to remain sober and vigilant in 2022, and on the other hand, they will continue to increase their focus on chips and chips. The procurement of parts and components will continue to take your destiny in your own hands, but for traditional car companies and Chinese car companies, how to “take your destiny in your own hands” is a big problem.