Recently, analysts under Enders Analysis believe that Sony should buy EA to counter Microsoft’s acquisition of Activision Blizzard. Microsoft acquired ZeniMax Media, which owns Bethesda Game Studios, id Software, Arkane Studios, MachineGames, and Tango Gameworks for $7.5 billion in 2020.
It recently announced the acquisition of Activision Blizzard for $68.7 billion, which will not only make Microsoft’s current promotion The Xbox Game Pass subscription service has greater growth momentum, but also strengthen the development of Xbox hardware and software.
Many analysts under Enders Analysis believe that if Sony wants to further confront Microsoft, the best option may be to acquire EA, so as to obtain more 3A-level game works so that the PlayStation platform can have a greater competitive advantage.
However, Disney, which continues to deploy digital content, may actually spend money to acquire EA to strengthen its game development. Netflix, which has recently vigorously promoted the development of the game market, may also strengthen its own game development advantages through external acquisitions. Therefore, it may also improve its competitiveness by acquiring large game companies such as EA.