Vertical videos of more or less short duration are a trend that many platforms are trying to ride and now Instagram – as confirmed by the information just leaked – is working to introduce longer Reels, moving the limit up to 90 seconds.
These first weeks of 2022 have been quite full of news for Instagram, including support for Meta’s 3D avatars, new initiatives against bullying, hatred and online violence, the confirmation of the return to the chronological feed, and other changes in tests for Stories, creator and not only. Now, however, concrete clues have emerged about another new addition that could soon end up in the hands of users.
Instagram Reels: changes in sight
The Instagram Reels had clearly been introduced by the social network headed by Facebook (now Meta ) on the basis of the enormous success of TikTok. The same success that even pushed YouTube to get on the bandwagon of short vertical videos with Shorts.
TikTok’s counter-move to respond to these competitors’ entry into the field had consisted in introducing longer videos. This turnaround had already been followed by the Reels in the previous months and now it seems that Instagram wants to get even closer to its rival.
According to what was reported on Twitter by leaker @ alex193a (aka Alessandro Paluzzi), Instagram is currently working on the possibility of creating Reels lasting 90 seconds (against the current limit of one minute). The veracity of what is reported is demonstrated by the screenshot you see below.
#Instagram is working on the possibility of creating #Reels lasting 90 seconds 👀 pic.twitter.com/M0KgJzQ90O
— Alessandro Paluzzi (@alex193a) February 1, 2022
In short, the Instagram Reels are progressively moving away from the brevity that characterized them at launch: from the initial 15 seconds they had passed to 30 seconds, then again to a minute and now they are preparing to overcome this limit as well.
Of course, it is already possible to upload videos of longer duration to Instagram which the platform also classifies as Reels, however, the novelty refers to the recording of a new Reel directly from the in-app camera.