There have been recent reports that Google is interested in rebranding and repurposing Stadia’s technology to market the platform’s streaming capabilities to other partners. The platform’s streaming technology will also get a “new” name: Google Streaming.
According to reports, people who have been exposed to the plan said that Google has adjusted its priorities. The original text said: “At the same time, insiders revealed that the priority of the Stadia consumer platform within Google has been lowered, and the interest in contacting third-party masterpieces has also decreased.” Now, Google is trying to cooperate with Peloton, Capcom and Bungie. Negotiate a cooperation agreement.
According to reports, Google intends to provide the technology to Bungie as a streaming platform, and the negotiations have made great progress. While Bungie will continue to support Stadia, it’s unclear how Sony’s acquisition of Bungie will affect their negotiations with Google. In addition, Google is also said to be in talks with Capcom to explore the possibility of using streaming technology to run a demo version of the new game.
However, Google has successfully rolled out Stadia technology to AT&T, where consumers can stream Batman: Arkham Knight directly from their web browser. Google spokesman Patrick Seybold told the media: “We have announced our intention to help publishers and partners push games directly to players since last year, and have been working in this direction. The first result is our partnership with AT&T. Working together, they can bring Batman: Arkham Knight directly to consumers for free.”
Early last year, Google announced the closure of its internal first-party studio. According to sources, Stadia’s priorities will gradually move closer to indie games. The cost of this operation is obviously much smaller than the risky investment in 3A-level masterpieces.
“The key issue is that they don’t want to spend a lot of money on big titles, and monopoly is even less likely,” the source said. Seybold responded to the news: “While we won’t respond to rumors and speculation about other partners in the industry, we can reveal that Stadia will also focus on delivering great games in 2022. We already have more than 200 games in the pipeline, and this year is expected to add more than 100 games, and 50 games are already available for Stadia Pro users.”