Recently, the US “Consumer Reports” magazine released the 2021 annual car survey report, which obtained the brand satisfaction of American users with various car companies.
The report involved more than 300,000 vehicles. Owner satisfaction was scored in five areas: driving, comfort, in-vehicle electronics, style, and price. The total score was determined by the percentage of owners who were “very satisfied.” It should be noted that some brands are not included in this selection due to insufficient samples.
Overall, consumers are most satisfied with Tesla, followed by Porsche, luxury brand Genesis in third place, and Japanese brand Infiniti in last place. It can be seen from this report that consumers are very satisfied with Tesla’s driving performance and have obtained full marks.
Secondly, they also perform well in terms of comfort, design style, and onboard electronics, but the price has become a relatively unsatisfactory point for the brand’s users. While traditional BMW, Audi, Mercedes-Benz and other brands have high scores in driving, comfort and design style, in-car electronics and prices are still a drag.
The editor observed that American consumers have very low price scores for each car company. No brand has a full score (5 points). Among the 29 brands, 26 brands have only scored 1 or 2 points. It can be seen that Consumers are still very price sensitive.