Snapchat announces a new revenue opportunity for creators

Snapchat’s work continues towards creators and users, with the former being at the center of a novelty just announced and the latter receiving frequent updates.

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The social platform has long been putting on the plate “millions of dollars a month” for the most skilled Spotlight Snap creators, along with a series of features designed to increase the gratification of those who invest their time in the growth of the virtual environment.

The novelty announced today is debuting in tests on an audience of selected creators in the USA: the feedback from them will help Snapchat understand how to improve it before making it available to everyone “over the next few months”, however “by the end of 2022”. These are Snap Star Story’s internal announcements, the proceeds of which will be shared by Snapchat with creators.

Stories help create content and drive engagement, and we believe placing ads within a public Snap Star story will help simplify your path to financial success. For advertisers, this is a new opportunity to reach the Snapchat community with high-value positioning.

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