As early as 2019, Google Chrome has launched the Privacy Sandbox feature. In addition, the company announced that it will phase out support for third-party cookies by the end of 2023. As things went so well, Chrome Canary also had more time for early testing of the V3 privacy sandbox feature.
The Privacy Sandbox feature, pioneered on Google Chrome, is designed to phase out third-party cookie tracking on the web, significantly improving the privacy experience for users.
Meanwhile, Google itself is still exploring new technologies, such as FLOC, to deliver relevant ads from advertisers.
While we don’t know the current status of the V1/V2 privacy sandbox, Google is apparently actively planning to introduce a V3 version of the suspected sandbox for the Chrome browser.
In the latest Canary 100 mark, we saw its addition to the first part of the UI and related features. Interested friends can refer to the following methods to start the experience:
- Open the Chrome browser;
- Enter chrome://flags in the multi-function address bar and jump;
- Find the option of ‘Privacy Sandbox V3’, select ‘Enable’ in the drop-down list, and then restart the browser.
- Click the settings icon with three dots ┇;
- Find the ‘Privacy and Security’ setting item;
- Toggle in the ‘Experimental’ function to choose whether to enable the privacy sandbox.
Although only the details are occupied at present, the relevant page still shows the main functions of the V3 version of the privacy sandbox.
The first is “browser-based ad personalization”: Chrome displays a list of interests as a user browses the web, which is defined based on the sites the user visits on a daily basis.
This was followed by “Ad Measurement” and “Reducing Spam and Fraud”. However, it should be pointed out that the functions of the V3 experimental privacy sandbox are still built on the basis of FLOC.