If you’re dating downstairs, why don’t you vote by the way? In order to encourage young French people to vote for the presidential election, the well-known dating software Tinder and the French NGO Voted jointly launched a publicity campaign.
The French Focus reported on the 18th that from February 17th to April 8th, all users between the ages of 18 and 25 will receive advertisements Tinder calls you to vote.
After users click on the relevant ad, Tinder will pop up a specific link for registering to vote in the general election. It is reported that about 7 million French voters lost their eligibility to vote because of registration errors, and the abstention rate may triple as a result.
And the group most often involved in registration errors is precisely young people. Tinder hopes to help the younger generation recognize that they have a voice because “democracy must be closer to young people, where opinions and discussions are formed.