Bloomberg’s Mark Gurman said that Apple plans to hold a special spring event on March 8, which is expected to launch iPhone SE 3, Mac with M2 chip and many other new products. Unexpectedly, an Apple executive confirmed on his personal Instagram account that the spring special event has entered the recording stage.
It’s just that after the information was followed, his Instagram account was set to private and not open to the public. Like last year’s Spring Special, this year’s Spring Special will also be recorded and broadcast. Apple usually sends out invitations a week in advance, and pre-production video recordings at Apple Park take weeks to prepare.
Apple Music’s head of music programming, brand experience and events, Steven Huon, shared a picture of Apple Park on his personal Instagram with a slate of logos indicating that he was participating in the recording of the special spring event.
This photo appears to have been taken in one of the apple orchard’s annexes, as it fits in with the modern style of the apple orchard, with young-looking trees and well-manicured lawns. Finally, the bright sun and clear skies in the middle of winter add a hint to shooting in California.
Huon, a French national, moved to Culver City, California, where Apple has its Apple Music and Apple TV+ headquarters in 2021.