Xbox Game Pass

Xbox Game Pass: Microsoft Unveils Subscriber Engagement Statistics and Data

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During the course of the GDC 2022, Microsoft has pitted some interesting data on Xbox Game Pass, explaining how the service helps to promote the awareness of players on the titles on the market and the positive effects for the games that are part of the catalog. Undoubtedly one of the most interesting statistics revealed in the video below is that subscribers pay an average of 40% more titles after joining and in many cases try unreleased genres or games that they otherwise would not have considered. Below is the data revealed by Microsoft:

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  • On average, subscribers play 40% more titles after joining
  • On average, subscribers play 30% more genres in the 90 days following joining
  • More than 90% of subscribers say they have played games available on Game Pass that they otherwise would not have considered
  • The player base of games already available on the market increases by an average of 8.3 times once they are available on Game Pass
  • Games from large publishers that are available on Game Pass in the first 30 days at launch have an average of 3.5x players compared to similar titles not available in the catalog
  • Games from the ID @ Xbox program that are available on Game Pass in the first 30 days at launch have an average of 15x players compared to similar titles not available in the catalog
  • Games that launch on Game Pass in the first 30 days on average have 3.5x players compared to Steam
  • Discussions about a game on social networks increase threefold once its entry into the Game Pass is announced
  • On average, a Game Pass subscriber is 4 times more likely to stream their gaming sessions on Twitch
  • Game Pass subscribers on average spend 50% more than other users
  • Revenue from game monetization increases 2.8x after joining the Game Pass, 50% of which comes from new player purchases.

Without a doubt, these are interesting statistics that show how Xbox Game Pass in many cases opens up new perspectives to those who decide to subscribe, as well as brings great benefits to the titles that are part of its catalog. What do you think?

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