OnePlus 10 Pro US Marketing Advertising: Shooting a blockbuster at a height of 10,000 meters

It was reported on March 26 that OnePlus will release the OnePlus 10 Pro in the United States on March 31. Before the launch, OnePlus released a teaser video for this annual flagship. In the promotional video, OnePlus took the OnePlus 10 Pro to an altitude of 124,671 feet (about 38,000 meters), and the staff used the Hasselblad mobile imaging system on the OnePlus 10 Pro to record the shocking images at an altitude of 10,000 meters.

It is reported that this shooting has great challenges. The high-altitude ambient temperature is minus 60 ℃ and the wind speed is as high as 200 km/h. In such a harsh environment, the OnePlus 10 Pro successfully completed the shooting. Phone Arena pointed out that this is a mobile phone manufacturer’s marketing campaign, but OnePlus’ move is crazy and exciting, and the promotional video of the OnePlus 10 Pro is very creative.

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In terms of core configuration, OnePlus 10 Pro uses a 6.7-inch AM OLED flexible screen, equipped with Snapdragon 8, front 32 million, rear 48 million + 50 million + 8 million AI three-shot, equipped with second-generation Hasselblad imaging system, battery It is 5000mAh and supports 80W wired and 50W wireless flash charging.

Among them, the Hasselblad mobile imaging system is one of the important highlights of the machine. According to the official introduction, OnePlus has achieved color optimization of more than 500 core scenes through continuous polishing and continues to bring advanced and natural Hasselblad color performance.

On the OnePlus 10 Pro, OnePlus brings the second-generation Hasselblad professional mode, which adds full-focus professional mode shooting and super RAW+ that incorporates computational photography capabilities.

In Hasselblad professional mode, users can manually adjust almost all parameters such as ISO, white balance, exposure time, focus, etc., and all three rear cameras are adapted. It even supports RAW+ format, so that the photos taken have a wider dynamic range and less noise.

In addition, OnePlus has also worked with three Hasselblad master photographers around the world to create three master tones of portrait, landscape and fairy tale. Users can get an exclusive blockbuster with a sense of master with just one shot.

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