Recently, Valve released the Steam hardware and software survey for March, and the number and growth rate of Steam users in the daily area reached an all-time high. Earlier, it was believed that in the Japanese game market, consoles such as PS and Switch dominated, and PC players were mostly MMORPG and Galgame users. The results of this survey have given us a new understanding of the Japanese game market.
According to the language data in the march survey results, English users accounted for 36.11%, Chinese simplified users accounted for 26.23%, while Japanese users accounted for 2.34%, ranking 8th, reaching an all-time high. compared to the February data, it increased by 0.45% and the monthly increase by 23.80%.
In the past survey, the number of users in the daily area has always hovered around 1%, 1.10% in March 2019, 1.29% in March 2020, and 1.72% in March 2021. By March 2022, it had reached an all-time high of 2.34%. In March 2017, Japanese ranked 12th on the Steam language list, and in March 2022, Japanese surpassed Polish, Korean and Turkish.
Based on Steam’s highest peak online user peak of 29.19 million, steam daily users can reach about 680,000 online at the same time, which is 9 times that of 2015.
According to the analysis of automation, the increase in steam users in the Japanese area is because more game masterpieces have sold Steam versions, more Steam games support Japanese, and PS5 and other host purchase difficulties have prompted Japanese players to find alternatives. In short, there are many factors at play in this.
PC gaming culture is penetrating the Japanese market. As the number of Steam users grows, more Steam games choose to support Japanese. Steam will be a more player-friendly platform for Japanese players, and we hope that Steam Deck will be launched in Japan as soon as possible.
