The last few hours haven’t been particularly rosy for Netflix, especially since the video streaming platform reported the latest disastrous financial results. The collapse of subscribers is in fact only one of the problems that Netflix finds itself facing to explain the lost revenues: among others, there is also the issue of account sharing, on which the platform is preparing for a crackdown now inevitable.
SHARED ACCOUNT? EXTRA COSTS COMING SOON
During the call that accompanied the communication of financial results, the company also confirmed its intention to pursue decisively all those who share their account, going to extend the pilot program already started in Chile, Costa Rica and Peru.
The current system provides for the possibility of making it lawful to share the access data of your account against the payment of an extra of about 2.71 euros per month for the Extra Member option, thanks to which you can add up to 2 other people to your account, although in this case, everyone will have separate access data.
Obviously, this is required only in the event that the extra accesses are performed by people outside the family unit, although on this point Netflix is not very clear about the ways in which it can be established whether or not a person is part of the family unit.
In any case, the increases will not come into force immediately, since the company is still carrying out the aforementioned pilot program that aims to redefine some details, such as the final price of the package. The tests will go on for at least a year (and began last March), but the path traced is clear and Netflix is therefore preparing to extend everything to other markets, including the United States.
Considering that the continuous increases in the cost of subscriptions have had a negative effect on the number of subscribers, it will be interesting to see if this move will be effective or if it will instead lead to a further hemorrhage of subscribers.