Cyberpunk 2077 has liked to use yellow as the theme color from the early days, from artwork to announcements, and even became a warning sign for fans, because the game’s multiple bounce announcements used yellow as the background color. Recently at the Polish game conference Digital Dragons, Michał Janiszewski, chief environmental designer of Cyberpunk 2077, mentioned in his speech why yellow was used as the theme color.
“Why is everything yellow?” Essentially, the fact that so many people can remember the hue speaks volumes about a job well done by the 2077 art team.
Janiszewski says yellow is easy to remember. Most people always think of red and blue when they talk about cyberpunk, but they wanted something new, something new, which is why they ended up going with yellow. It’s new, like “California style”.
He also mentions the glass bottle of Coca-Cola, one of the most important pieces in the history of industrial design, which you can recognize by its shape, design, font and color. CDPR’s goals are similar, Janiszewski said: “Yellow is basically the same, it’s sending a message, it’s easy to remember.”
Another environmental designer, Kacper Niepokólczycki, also said that they had long discussions about creating an iconic brand identity for Cyberpunk 2077. Although yellow is not common in the game, the development team also tried to express this color in Night City. “You can see that the clothes are lined in yellow, and yellow is everywhere in the city center, it’s the dominant color in this area. The most important thing is that we first figure out that our identity is a color, and then we put This color infuses everything.”
For the Cyberpunk 2077 art team, perhaps the best sign of Cyberpunk Yellow’s success is that other companies are starting to use the color. Niepokólczycki said: “In Poland, some companies are also starting to use the color. Here at bus stops and in food advertisements on mobile phones, yellow attracts attention because they notice the power of the color. In Poland, Cyberpunk was crazy at one point, and then it was all posters like this, and people were using this color for their own benefit.”