As more and more people and companies rely on customer feedback – hence scores, reviews, recommendations, questions and answers – we have worked to make it relevant and authentic. This opens the post with which Facebook announces a change of policy on the Community Feedback Policy, the document available online in which it is explained what is allowed and what is not in the feedback.
For now, it concerns the USA, but it is easy to bet that the new measures will soon be incorporated by similar documents in the other regions in which Facebook operates.
Outside our platforms “irrelevant, fraudulent, or offensive feedback” is the message of the social network with which it wants to increase credibility in the eyes of companies and simple users of the review system.
The new rules now specifically prohibit the manipulation of reviews, the practices with which companies can incentivize, even economically, the “benevolence” of users, non-relevant content or graphics, and spam.
HARD LINE INDEPENDENT FROM FEEDBACK, IF POSITIVE OR NEGATIVE
Facebook assures that it will apply the same yardstick to positive and negative or neutral feedback: “There will be no more in-depth checks for negative ones when we suspect a violation of the rules, nor will we alter it in any way before publication.” Meta’s company invokes the collaboration of users and companies, who can report suspicious content to reviewers for “investigation”.
At first, the “punishment” for the guilty will be the removal of the content judged inadmissibly, but if the behavior is repeated then the ban could also be triggered. A hard-line that also applies to companies, which may be subject to restrictions such as blocking the ability to tag products or other more significant ones.
In February, Amazon also announced a further crackdown on the phenomenon of false reviews, after the Aukey and RAVPower cases: in that case, the Bezos-based company decided to take legal action against those who ” orchestrate the sale of product reviews in exchange. of money or free products “.
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