This Thursday, Nikkei found that Apple secretly raised the price of Japanese iPhone models, with a maximum increase of nearly 20%, which means that the Japanese version of the iPhone is now more expensive, which is also from the side Reflects the trend of the yen exchange rate.
The Japanese page of Apple’s online store confirms that the iPhone 13 series has recently been adjusted in price. The current cheapest third-generation iPhone SE 64GB starts at 57,800 yen to 62,800 yen, while the 128GB The iPhone 13 Pro is now 144,800 yen, which is much more expensive than the previous 122,800 yen.
The Japanese yen has depreciated by about 15% against the US dollar in the past three months, and by about 11.4% compared with the RMB. As the exchange rate of the yen has been falling all the way, the iPhone in Japan is now cheaper than most of the market, not only Apple, for example, the Tesla exported from the Shanghai factory was cheaper than the domestic one.
However, it seems that the price increase has not affected iPhone sales in Japan. Recent research shows that demand for the third-generation iPhone SE has been strong in Asian countries, accounting for 18% of local smartphone sales in April.
Of course, the prices of other Apple products in Japan have also been raised to a certain extent, including iPads and Macs. But interestingly, the company didn’t wait until after the iPhone 14 launch this fall to adjust prices on older iPhones.
In previous years, Apple will generally cut the price of the old iPhone after the release of the new iPhone, but now the price of the old iPhone has increased. This suggests that the iPhone 14’s launch price in Japan will be higher than last year’s iPhone 13 launch price.
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