After establishing five years of production lines and manufacturing peripheral support in India, Apple is ready to produce the iPhone 12 series in India and intends to sell it locally.
“We are proud to be able to start producing iPhone 12 for local customers in India,” Apple said in a statement. “Apple is committed to manufacturing the best products and services in the world to satisfy our customers.”
In May 2020, Apple began to expand its manufacturing efforts in India. The possible goal is to transfer about one-fifth of the existing Chinese manufacturing to India.
This move comes at a time when Apple is experiencing rapid growth in India. Statistics show that in the fourth quarter of 2020, Apple’s iPhone business in India will double year-on-year. However, this number still only stays at a relatively low 1.5 million units.
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Although the previous figure has doubled, due to its high price, Apple is not an important player in the region’s mobile phone market.
The company is trying to gain a place in the world’s fastest-growing smartphone market by transferring old models to the country and using domestically manufactured certain devices.
At the same time, Apple charges more for premium subscription services such as Apple Music in India. low.
In addition to the upcoming iPhone 12, the company also produces iPhone 11 and iPhone XR in India.
“Now plans to produce iPhone 12 in India, which will help Apple continue the growth momentum of last year in 2021.” IDC India’s Navkendar Singh told the Associated Press.
In February, Apple announced that after the riots in December led to the closure of the factory, Apple’s production had been restarted at the Narasapura plant of its assembly partner Wistron, India.
Apple CEO Tim Cook confirmed in February 2020 that the company will open its first physical retail store in the country in 2021.
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