In the midday news on March 9, according to a report released by research institute Omdia today, iPhone 11 is the world’s largest smartphone in 2020. The report shows that in 2020, 64.8 million iPhone 11 will be shipped. The iPhone 11 shipped more than 18 million more than the iPhone XR, the smartphone with the highest shipment in 2019.
iPhone 11 is the largest 2020 global shipment of smartphones. According to Omdia’s latest “Smartphone Model Market Tracker” report, 64.8 million iPhone 11 will be shipped in 2020. The iPhone 11 shipped more than 18 million more than the iPhone XR, the smartphone with the highest shipment in 2019. One of the keys to the success of the iPhone 11 is the lower average selling price ($754) compared to the iPhone XR’s $777, and the dual cameras that the XR does not have.
Apple also won second place with the newly launched iPhone SE. The second-generation iPhone SE ushered in larger shipments in the year of its release. The first-generation iPhone SE recorded 21.1 million shipments in 2016, with an ASP of US$454. The ASP of the iPhone SE (2020) is US$451, which is the lowest price of iPhone models in the world’s top ten list.
The third-ranked iPhone 12 has an ASP of US$896 and shipments of 23.3 million units. Although iPhone 12 shipments in 2020 are less than the predecessors in 2019, ASP has increased by $130. Of the four iPhone 12s launched last year, three made it into the top ten, although they arrived at customers a month later than previous generations of iPhone.
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Samsung which ranked third to fifth in 2019, dropped to fourth to sixth last year. The shipments of Samsung’s popular models Galaxy A51, A21s and A01 declined slightly compared with the previous year. And it was found that the Galaxy A51 and A21 successfully replaced the previous model’s Galaxy A50 and A20. The ASP of the top ten Samsung smartphones is about US$184.
As in 2019, Apple and Samsung accounted for 5 and 4 of the top ten shipments in 2020, respectively. And in 2019 ranked eighth in the red rice Note 7 compared to 2020, red rice Note 9 Pro rankings and shipments are low. Xiaomi is the largest smartphone OEM in India. With the help of market advantages, Xiaomi has increasingly strengthened its sales of high value-added products.
Jusy Hong, senior research manager of components and equipment for Omdia wireless devices, commented: “The top ten list illustrates Apple’s tight control over the entire smartphone market, and the strength of the Apple brand compared to all other smartphone OEMs. This The list also shows that other OEMs, even for global positioning brands like Samsung, can hardly reach consumers’ vision with their high-end devices-none of the Galaxy S or Note series models are in the top ten.”
Huawei, the only real opportunity to challenge Apple’s top high-end smartphone OEM status, will continue to decline in its role in the international smartphone market. Other brands, such as Xiaomi, Vivo and OPPO, currently have other product portfolio priorities instead of The high-end field challenges Apple.”
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