According to the reports, during the holiday season and the epidemic, Apple’s revenue has increased significantly. According to an analyst, this growth will continue into the second quarter of 2021. Analyst Horace Dediu predicts that Apple will announce its second-quarter earnings in late April when revenue will increase by 15% year-on-year. Dediu also predicts that in the “Goldilocks quarter”, earnings per share will increase by 11% year-on-year.
This prediction is based on the analysis of Apple’s performance during the new crown pandemic and current data. As Dediu pointed out, at the beginning of the global health crisis, Apple’s stock price fell sharply. The analyst recalled that someone said that Apple as a company would collapse because no one would buy luxury goods like the iPhone at that time. However, it is not.
“This crisis has proven that technology is not a luxury, but a necessity and that better-performing technology is far more valuable than less-performing technology. The spending on better machines has increased,” Dediu wrote. Dediu said that during the holiday season, every line on Apple’s income statement showed double-digit growth. From Mac to iPad, net sales of each type of product have increased by 21%.
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Dediu believes that the extra income not spent on vacations, dining and entertainment is more likely to be used to buy new equipment, rather than attributing technology spending to the government’s stimulus plan.
Looking forward to 2021, Dediu pointed out some data that is good for Apple. The Cupertino-based technology giant currently has 1 billion users, 88% of American teenagers own iPhones, and 70% own AirPods. In addition, the growth of the Chinese market continues, and Apple suppliers have also reported their own good news.
“Growth does not seem to slow down, although some component shortages have delayed the launch of some non-iPhone products. Apple’s cautious remarks three months ago may now be meaningless,” Dediu said. Therefore, the analyst initially predicts that in the second quarter of 2021, Apple will have 15% revenue growth and 11% earnings per share growth, which is consistent with the first quarter.
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