The lawsuit between Epic Game and Apple is still ongoing, and both sides have also disclosed a large number of internal documents while defending. One of the documents stated that between the first and second quarters of 2020, 26% of users switched from iOS to Android. And this time period is particularly interesting because the new iPhone is already on sale at this time.
Experts say that Apple does not care about nearly 26% of iOS users switching to the Android platform, because Apple focuses on encouraging users to purchase all products in its broader functional ecosystem. Experts believe that the reason why these users switched to Android is probably to save money.
Nugget of data on iPhone customers switching platforms came out in the Epic v. Apple trial.
Apple submitted this to show people do switch (even if small) and therefore choice does exist.
Average iOS loyalty over this time period was 81%.
cc @benedictevans @asymco pic.twitter.com/koBSk7bvpK
— Ben Bajarin (@BenBajarin) May 10, 2021
Epic Games stated in the trial that Apple’s App Store is anti-competitive and monopolistic and does not allow developers to make money fairly. Apple said in the trial, “Epic wants us to be Android, but we don’t want to be Android” and expressed the need for a single highly planned application store to protect user privacy, security and reliability.
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In an interview, Ben Bajarin, the CEO and chief analyst of Creative Strategies, California, said that many people think that the number of users transferred from Apple is relatively small and that more people are Transferred from the Android camp.
The point that Apple is trying to put forward is that people are indeed transforming each other and whether this is a valid point of view is questionable. Ben said: “Of course they don’t convert 40% of the time, but they use this statistic to say that every quarter 20% or more people leave iOS and switch to Android. Their point is that the conversion did happen, but this is also a two-way street; their platforms have grown. People have indeed switched from Android to iOS, but generally speaking, this is not a big number.”
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