Speaking of Nokia, it is believed that many generations born in the 60s, 70s, and 80s are full of emotions. The former mobile phone industry overlord has introduced several classic models, and the Saipan system was a classic masterpiece of that era.
Since HMD took over the Nokia mobile phone business from Microsoft, it has launched a number of replicas of Nokia’s classic models, including the 6300 and 8000 that were previously introduced. According to the financial report released by HMD Global last week, HMD’s net sales fell by about 30%, from 1.7 billion euros in 2019 to 1.2 billion euros in 2020.
At the beginning of 2018, net sales reached a peak of 2.4 billion euros, but net sales have halved since then. After HMD Global adopted various loss reduction measures, the operating loss for the full year of 2020 was 47 million euros, compared with 295 million euros in 2019 and 188 million euros in 2018.
It is worth mentioning that according to media reports, the CEO of HMD Global stated that Nokia has been profitable since June last year. In addition, according to data from Counterpoint Research, Nokia’s mobile phone shipments were 1.7 million units from January to early March 2020. From the end of October to December, Nokia’s mobile phone shipments were approximately 2.8 million units, an increase of 35% over the previous quarter.
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In this regard, HMD Global said that in 2020, Nokia has delivered a total of 55 million smartphones. Not long ago, Nokia officially announced that Nokia smartphones will adopt a new naming method, in the form of a combination of letters and two digits, to more clearly convey the product positioning and meaning.
Next, Nokia will have the three major smartphone series of X, G and C. It is understood that the Nokia X series has the latest technology, excellent experience, will be equipped with the latest Qualcomm processor, Zeiss optical image, rugged design and more cutting-edge technology.
The G series is known as “the popularization of high-end technology”, with balanced configuration, long-life large batteries and high-pixel images. The last C series is officially defined as a “simple and easy-to-use entry machine”, which is comparable to the price of classic mobile phones, and the pure Android system will bring consumers a convenient and convenient experience.
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