In order to compete with competing products such as Clubhouse, social networking giant Facebook also announced a series of audio products in April this year, including Live Audio Rooms audio live conference room service. Since May, Facebook has been actively working with public figures to test related features. Today, the company finally held its first public test in the United States.
During the event, Facebook CEO Mark Zuckerberg played the role of the current host and talked freely on the channel with other executives and creators. These include Andrew “Boz” Bosworth, Facebook’s vice president and director of Reality Labs, and Fidji Simo, Facebook’s director of applications.
There are also three Facebook Gaming creators-StoneMountain64, QueenEliminator, and TheFierceDivaQueen. In this Live Audio Room group chat, the creators talked about their game journey on Facebook, the types of games being broadcast, and other game-related issues.
Zuckerberg also briefly introduced new game features, such as the upcoming “Looking for Players” feature, so that the anchor can post during the live broadcast to recruit other people to play the game. As part of the interactive experience between the anchor and the audience, fans can also earn corresponding badges by actively participating in live events, and a Facebook Gaming fan group will be launched to more people in a few weeks.
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Compared with competing products such as Clubhouse or Twitter Spaces, Facebook’s Live Audio Room is not much different inexperience. The profile icon at the top of the event host is also circular, and the audience will be in the lower part of the screen interface (displayed as a smaller icon), and the middle part shows the successive speakers.
Event speakers will be marked by Facebook with blue, purple, and pink glowing rings. If the account is verified, a blue tick will appear next to the name. Listeners can click the thumb button at the bottom of the screen to like, or stream content in other ways in real-time, and share the Live Audio Room link to Facebook posts, groups, specific friends, and other apps.
Click the “…” menu to see more options, allowing users to turn on/off the automatic subtitle generation function, or report any problems or bugs encountered. Unfortunately, today’s demonstration did not see anyone raising their hands or joining the main stage to give a speech, which means that Live Audio Room is more like a “less-to-many” broadcast experience.
In addition, during the testing period, Live Audio Room is limited to Android/iOS devices in a few regions. Finally, during today’s event, Zach Burke further discussed Facebook’s future creator economic plans and emphasized that the company will not immediately take a share of creators’ content revenue, especially since many people have suffered from COVID-19. In the case of severe economic damage caused by the pandemic.
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