A group of U.S. states led by Texas filed the latest round of antitrust lawsuits against Alphabet Inc.’s Google. This round of amended indictments filed in a federal court in New York late on Friday accuses Google of Advertisers using monopoly and coercive methods to strive to occupy a dominant position in the field of online advertising and surpass the competition.
The latest allegation is the latest in a regulatory review of Google’s actions. The technology company has faced several lawsuits before, including monopolistic actions filed by the Department of Justice. Earlier this week, Google’s appeal against the EU’s $2.8 billion antitrust rulings failed.
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The lawsuit also emphasized that Google used a secret program called Project Bernanke in 2013 to use bidding data to facilitate its own advertising purchase services. For example, according to reports, in an event in 2015, Google obtained historical data on Google advertising bids from publishers’ bidding activities, changed customer bids, improved customers’ odds of winning in the auction round of advertising opportunities, and made competitors Of advertising tools are at a disadvantage.
This forces advertisers to use the company’s Google Ads service, otherwise, they will lose out in the auction. Neither Alphabet nor the Texas Attorney General’s office immediately responded to requests for comment on the lawsuit.