No matter what smartphone Samsung releases on its home market, they tend to perform very well, and since the company has made a big bet on foldable phones, we can see that this technology has gained a higher adoption rate in the past two years. More affordable devices may appear in the near future. And now, several models have gained high popularity in South Korea, Samsung’s home field, especially the Galaxy Z Flip 3 is sold out, which may be due to its competitive pricing for smartphones of this shape.
With the LG completely out of the smartphone business, Samsung managed to absorb its competitors left the market share and further strengthened its control in Korea. According to the latest data from Counterpoint Research, Samsung accounted for 85% of the Korean smartphone market in the third quarter of 2021. During the same period, Apple’s market share dropped from 13% to 12%.
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In this quarter, Galaxy Z Flip 3 was the most popular model, followed by Galaxy S21, Galaxy A32 and the expensive Galaxy Z Fold 3. Despite the popularity of Apple’s iPhone series and the company’s ambitious goals, the technology giant has not replicated the same success in Samsung’s home market. One model was indeed selected, but it was last year’s iPhone 12, and it was second-to-last in the top ten rankings, which is an impressive achievement for Samsung mobile phones.
One of the reasons why Apple has not been able to break through Samsung’s defenses may be due to continued chip shortages, which makes the supply of iPhone 13 unable to be available at any time. Apple CEO Tim Cook said earlier on the company’s latest earnings conference call that the company is doing everything possible to meet demand, so we must recheck these statistics in future reports to understand whether Apple’s market share in the region There is growth.