A recent job list released by Apple after acquiring the classical music service Primephonic earlier this year shows that the tech giant is developing a new music application dedicated to classical music. Earlier this year, Apple announced that it has acquired the classical music streaming service Primephonic and will include it in Apple Music.
Primephonic provides an excellent listening experience. Its search and browsing functions are optimized for classical music. In addition, it also provides carefully selected recommendations and background details of repertoires and recordings.
Apple said that after the acquisition of Primephonic, Apple Music users will be able to get a better classical music experience. Allegedly, this will start with Primephonic’s playlists and audio content, followed by a dedicated Primephonic experience–improved browsing and search functions by composer and repertoire–and better classical music metadata, and so on.
The most striking is that Apple said it will launch a new Apple Music application dedicated to classical music in 2022. The application will combine Primephonic’s user interface and the professionalism of classical music with Apple Music and features such as lossless and spatial audio.
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According to the job postings on the Apple job site, the company is now looking for a UX designer to work for the new app on the classical music team. This position is located in London or Amsterdam and is expected to provide Primephonic with expertise and new perspectives on user experience. Recruitment information continues to point out that Apple is exploring and creating a unique classical music experience that will cover many aspects such as vision, hearing and touch.
Although the recruitment information indicates that the Primephonic brand will continue to be used for new applications, Primephonic has been offline on September 7, 2021 and will no longer provide services to new users. Current Primephonic users get 6 months of free use of Apple Music, and they can get thousands of classical albums that support lossless and spatial audio.
Primephonic’s website now tells visitors-“We are working hard to provide Apple with an amazing neo-classical music experience early next year.” It is unclear to what extent the Primephonic brand will persist in the new application, and if so, to what extent it will merge with Apple Music.