You may have noticed: Privacy advocates were a thorn in the side of Google’s cookie banners. Not the banners themselves, but the execution. Over the past year, the regulators interpreting the European laws that mandate these banners, including data protection authorities in France, Germany, Ireland, Italy, Spain and the UK, have updated their guidelines for compliance.
Based on these discussions and specific instructions from the French Commission Nationale de l’Informatique et des Libertés (CNIL), Google has now completed a complete redesign of the approach, including changes to the infrastructure used to handle cookies:
Soon, anyone visiting Search and YouTube in Europe while logged out or in incognito mode will see a new cookie consent option. This update, which launched on YouTube earlier this month, offers first-screen users the “Reject All” and “Accept All” buttons in their preferred language.
According to Google, it has started rolling out in France and will extend the new option to the rest of the European Economic Area, the UK and Switzerland. Soon, users in the region will have a new cookie choice – one that can be accepted or rejected with a single click.