The announcement of Android’s Privacy Sandbox was done in February of this year, but this is still in development. Introducing more private advertising solutions to end users need a multi-year initiative. This is only possible through the Topics API and FLEDGE. The main purpose is to preserve user privacy by default while still supporting the mobile ecosystem that relies on effective advertising to sustain free and advertisement-funded applications.
It’s a unique-to-Android approach with a new SDK that’s isolated from the rest of the app’s code, and its goal is to replace Ad ID eventually. In this latest developer preview, it adds data validation enhancements, and API signature changes across the privacy-preserving APIs and the SDK Runtime.
This Privacy Sandbox Developer Preview 5 is only an update for developers to check out the Privacy Sandbox and give more feedback to Google. In that feedback, they only included the past few months. They say that for led change they need to allow reflection API usage. In this, there are some additional design proposals published on FLEDGE services, mediation, and app-to-web measurement, thanks to developer feedback. Some changes required in the FLEDGE for this developer need to change their code
If users want to start to check Android Privacy Sandbox as a developer, then they need to check this on official instructions. Users’ setup the SDK and download system images on the Android Virtual Device emulator or supported Pixel devices. The end of the beta will come and 2023 will see scale testing commence. These previews and betas are independent of the Android 13 release cadence and have been tested separately over the last few months. The final version will also have user-facing controls in the settings app.
The new features of the Privacy Sandbox are cross-app and web measurement in the Attribution Reporting API. An updated taxonomy for the classification of mobile apps in the Topics API. There are some additional restrictions and limitations in the FLEDGE on Android API. Developers will need to take this into account.
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