In an effort to accommodate blockchain-based content, including Non-Fungible Tokens (NFTs), on the Play Store, Google has announced the implementation of a new policy requiring compliance from app developers.
With a focus on promoting innovative in-app experiences and aiding developers in expanding their businesses, Google aims to strike a balance between user safety and fostering ecosystem innovation through the Blockchain-based Content Policy.
According to this policy, blockchain-based content refers to “tokenized digital assets secured on a blockchain.” Developers are now required to explicitly state if their app or game enables users to sell or earn tokenized digital assets, such as NFTs, via the “Financial Features declaration form on the App Content page” within the Play Console. Additionally, developers must refrain from promoting or glamorizing any potential earnings derived from playing or trading activities.
The existing Real-Money Gambling, Games, and Contests policy, along with its application process, will extend to cover blockchain-based content, including gambling apps that incorporate NFTs. Consequently, apps that fail to meet the eligibility requirements for gambling cannot accept payments for chances to win assets of uncertain real-world value, including NFTs. For instance, developers must not offer purchases where the value of the received NFTs remains unclear at the time of purchase. This includes mechanisms like “loot boxes” that offer randomized blockchain-based items.
Regarding NFT Gamification, Google stipulates that NFTs purchased by users should be utilized within the game to enhance the user experience or assist players in advancing further. However, these tokens must not be used as wagers or stakes in exchange for winning prizes of real-world monetary value, including other NFTs. The following examples are cited as violations of the policy:
- Apps sell bundles of NFTs without disclosing the specific contents and values of the NFTs.
- Pay-to-play social casino games, such as slot machines, that reward NFTs.
While Google continues to prohibit apps that mine cryptocurrency directly on devices, it permits clients that remotely manage cryptocurrency mining operations. Apps and games adhering to this policy will be introduced in a phased manner, commencing with select developers who will test and refine the user experience. A broader release is anticipated later this year. Looking ahead, Google is engaging in discussions with industry partners to enhance support for blockchain-based app experiences, including secondary markets.