According to reports, Apple plans to speed up the launch of Apple TV+ content next year. This year, Apple will also increase its marketing efforts for Apple TV +. About two years ago, Apple launched the Apple TV+ video streaming service. At the time, some executives in Hollywood and Silicon Valley sneered at the service. They believe that Apple is a layman in the video field and knows nothing about the production of movies and TV. They believe that they will lose interest in this business soon.
But the fact is just the opposite. A person familiar with the matter revealed today that next year, Apple plans to substantially increase the production of new TV shows and movies to at least one per week, more than double this year. Another person familiar with the matter said that Apple also plans to invest more than 500 million US dollars this year to market Apple TV+.
Currently, Apple TV+ is still far behind the services of competitors such as Netflix, Amazon and Disney, but its number of subscribers is still considerable, even though the new Corona epidemic has caused serious interference in the production of shows and movies.
Analysts previously predicted that as of the end of last year, the number of Apple TV+ subscribers was about 40 million. A person familiar with the matter said that as of this summer, this number is still roughly accurate. The person familiar with the matter also said that about half of subscribers are paying users, while other subscribers are in a free trial period.
Today, Apple TV+ also announced that it has reached a new partnership with WildBrain, becoming the exclusive streaming provider for the children’s puppet series Yo Gabba Gabba!.
