Samsung Electronics maintained its lead in the European smartphone market in 2021, but it competed more fiercely with Apple in the United States and Xiaomi in China, losing its lead on the monthly sales chart four times.
According to businesskorea, data from market research agency Counterpoint Research shows that Samsung Electronics maintained the top position in the European smartphone market with a market share of 32%, an increase of 6% over the same period last year.
This is followed by Apple (26%), Xiaomi (20%), OPPO (8%), Realme (2%) and Vivo (1%). Compared with 2020, Apple’s market share increased by 4%, Xiaomi increased by 6%, OPPO increased by 3%, and Realme increased by 1%.
The report noted that competition among smartphone makers intensified in 2021, with the “Champion of the Month” changing four times. In January 2021, Apple took the top spot with a 34% market share due to the release of the first 5G iPhone; Samsung Electronics regained the top spot in February with the newly released Galaxy S21 and maintained its lead for several months; but 6 In July, Xiaomi took the top spot; in July, Samsung regained the number one position and maintained the lead until it was replaced by Apple in November; the top spot in December was still Apple.