In the summer of last year, we reported that Snapchat is slowly fighting back and the numbers are rising again. This trend continued in the months that followed and was back in the black this year.
And currently, there is no end in sight, because Snapchat was able to increase again and looks at 332 million active users a day. This is 18 percent more than a year ago. So the comeback continues, it was no exception.
Sales grew less than expected
Only in terms of sales was slightly below expectations with just over 1 billion dollars, instead of 44 percent, there was “only” 38 percent growth. According to Snapchat, the war in Ukraine is bad for the advertising business, that’s the reason.
Next week, the Snap Partner Summit will take place, where they want to announce new products and services, according to Evan Spiegel (head of Snapchat). Sounds like you’ve recovered after the Instagram Stories attack.