It’s been three months since the first major prophecy of the end of Stadia. What has come true so far? After Google wanted to aim very high with Stadia, disillusionment quickly came. The specially founded studios for their own games were quickly stamped out and Stadia did not develop as extensively as originally planned. Those were all bad signs.
In the winter there was the next bad news. Insiders reported new plans, which will not benefit Stadia for consumers. Instead, Google wanted to focus more on making Stadia’s technology licensable to other companies. According to the report, Google wants to scale back investments in publishers and games even more.
There are few new games
A few months later, how does it look? We can see that the spring report probably hit the nail on the head. Google officially announced Immersive Stream a little later. A white-label enterprise product that powers Stadia technology. The bad news continued as colleagues presented their analyses.
Services like Stadia thrive on the games they offer. However, Google is not interested in that, the platform hardly gains any new games. That’s not a feeling, that’s a fact. Especially when compared to the competition, Stadia is miles behind. Coupled with the lower willingness to invest, this is clearly confirmation that Google is no longer giving much to Stadia.
Why does Stadia live on?
Stadia lives on anyway. There was an update for the store and games like FIFA will soon even get crossplay functions. Nevertheless, the topic as a whole has not developed positively. I can well imagine that Stadia only survives to be able to evaluate as much user data as possible for the further development of the business product.
Another negative fact: Google has not commented on Stadia for a long time. Not in annual reports and not otherwise. You don’t say how Stadia develops. There is no concrete information about the number of players and how they are developing. Google’s communication would be different if they were proud of Stadia and its success.